Artificial Intelligence's Role in E-Commerce: Applications and Impact

Abstract

In the modern era, Artificial Intelligence (AI) has become indispensable, continuously evolving to enhance its capabilities and simplify human tasks. This article explores the role of AI in e-commerce, analyzing its various applications such as AI Assistants (chatbots), intelligent logistics, recommendation engines, warehouse automation, visual search, and optimal pricing. Through this exploration, the transformative impact of AI on e-commerce operations is highlighted, offering insights into the current state and future potential of AI technology in the field.