NI , X. .; YAN , L. .; XIONG , K.; LIU , Y. . A Hierarchical Bayesian Market Mix Model with Causal Inference for Personalized Marketing Optimization. Journal of Artificial Intelligence General science (JAIGS) ISSN:3006-4023, [S. l.], v. 6, n. 1, p. 378–396, 2024. DOI: 10.60087/jaigs.v6i1.261. Disponível em: https://ojs.boulibrary.com/index.php/JAIGS/article/view/261. Acesso em: 15 mar. 2025.